Last Updated: January 2026

Privacy Policy — How l444 apps Protects Your Personal Data

At l444 apps, the privacy and security of your personal information is a foundational commitment. This Privacy Policy explains exactly what data we collect, how we use it, who we may share it with, and what rights you hold as a player based in Bangladesh. We encourage you to read this document in full.

256-bit SSL Encrypted Player Data Protected Bangladesh Players English Governing Document

Privacy at a Glance

Key Privacy Principles

The following cards summarise the core principles that govern how l444 apps handles your personal data. Full details are provided in the sections below.

Minimal Collection

We collect only the personal data that is strictly necessary to operate your account, verify your identity, process payments, and comply with legal obligations.

Encrypted Storage

All personal data stored by l444 apps is protected by 256-bit SSL encryption and secured on access-controlled servers that are subject to regular third-party security audits.

Limited Sharing

l444 apps does not sell your personal data. We share data only with vetted service providers who process it on our behalf, and only to the extent necessary for the services they provide.

Your Rights

You have the right to access, correct, port, and in certain circumstances request erasure of your personal data. You may exercise these rights at any time by contacting support.

Defined Retention

We retain personal data only for as long as is necessary for the purposes outlined in this Policy, or as required by applicable legal and regulatory obligations.

Cookie Control

We use cookies and similar technologies to improve your experience. You can manage your cookie preferences at any time through your browser settings.

1. Information We Collect

Categories of personal data collected at registration, during play, and through your device

When you register for and use the l444 apps Platform, we collect personal data across several categories. The specific data collected depends on how you interact with our services. We have organised the categories in the table below for clarity.

Data Category	Examples	When Collected
Identity Data	Full legal name, date of birth, gender, National ID or passport number	At registration and during KYC verification
Contact Data	Email address, Bangladeshi mobile number, residential address (Dhaka, Chittagong, Sylhet, etc.)	At registration and when you update your profile
Financial Data	bKash wallet number, Nagad number, Rocket number, Upay number, bank account details (Dutch-Bangla Bank, BRAC Bank, City Bank), last four digits of Visa/Mastercard	When you make a deposit or request a withdrawal
Transaction Data	Deposit amounts, withdrawal amounts, wagering history, bonus claims, game session records, win/loss records denominated in Bangladeshi Taka (৳)	Throughout your use of the Platform
Technical Data	IP address, device type and model, operating system, browser type, session duration, referring URL	Automatically when you access the Platform
Usage Data	Pages visited, games played, bet amounts, click paths, search queries within the Platform	Automatically during each session
Communications Data	Support chat logs, email correspondence, feedback submissions	When you contact l444 apps support
Verification Documents	Copies of government-issued ID, proof of address, payment method screenshots	During the KYC verification process

Data You Provide Voluntarily

In addition to the data categories above, you may choose to provide additional information to l444 apps voluntarily — for example, when completing a responsible gaming self-assessment, submitting a complaint, or participating in a survey. This information is used solely for the purpose for which it was provided.

            We Do Not Collect Sensitive Special-Category Data: l444 apps does not intentionally collect or process sensitive special-category data such as racial or ethnic origin, political opinions, religious beliefs, biometric data for identification purposes, or health data, unless you explicitly provide such information in the context of a responsible gaming support request (for example, disclosing a gambling-related health concern). Such disclosures are handled with the highest level of confidentiality.
          

2. How We Use Your Data

Purposes and legal bases for processing your personal information

l444 apps processes your personal data only for specific, clearly defined purposes. We do not use your data in ways that are incompatible with the purpose for which it was originally collected. The primary purposes for which we use your personal data are set out below.

Account Management and Service Delivery

We use your identity, contact, and financial data to create and maintain your player account, verify your identity in accordance with our Know Your Customer (KYC) obligations, process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and partner banks, and provide you with access to all games and betting markets on the l444 apps Platform.

Security, Fraud Prevention, and Anti-Money Laundering

We process technical data, transaction data, and identity data to detect and prevent fraud, money laundering, multi-accounting, bonus abuse, and other forms of prohibited conduct. This processing is necessary for the legitimate interests of l444 apps and for compliance with applicable anti-money laundering and counter-terrorism financing obligations. Where suspicious activity is identified, relevant data may be shared with competent authorities.

Responsible Gaming Compliance

l444 apps uses your transaction data and usage data to monitor for indicators of problem gambling behaviour — for example, rapidly escalating deposit amounts, extended unbroken gaming sessions, or repeated self-exclusion requests. Where such indicators are detected, we may take proactive steps including presenting responsible gaming resources or temporarily restricting account activity. This processing reflects our genuine commitment to player welfare.

Customer Support

Communications data — including support chat logs and email correspondence — is processed to resolve your queries, investigate complaints, and improve the quality of our customer service. Support interactions are recorded for quality assurance and training purposes.

Marketing and Promotional Communications

Where you have provided your explicit consent at registration or through your account settings, l444 apps may send you promotional communications about bonuses, seasonal offers (such as Eid promotions, BPL season offers, and Pohela Boishakh specials), and new game releases. You may withdraw consent to marketing communications at any time by updating your notification preferences in your account settings or by contacting support. Withdrawal of marketing consent does not affect the lawfulness of any processing carried out prior to withdrawal.

Platform Improvement and Analytics

We use anonymised or aggregated usage data and technical data to analyse how players interact with the Platform, identify areas for improvement, test new features, and optimise game performance. This analysis is carried out in a way that does not identify individual players.

Legal Bases for Processing: Depending on the specific processing activity, l444 apps relies on one or more of the following legal bases: (a) Contract — processing is necessary to perform the contract between you and l444 apps (i.e., your account agreement); (b) Legal Obligation — processing is required to comply with applicable laws including KYC, AML, and age verification obligations; (c) Legitimate Interests — processing is necessary for the legitimate interests of l444 apps (such as fraud prevention and platform security), provided those interests are not overridden by your rights; (d) Consent — where you have given specific, informed, and freely given consent (principally for marketing communications and non-essential cookies).

3. Data Sharing & Third Parties

Who receives your data, under what conditions, and the safeguards we apply

l444 apps does not sell, rent, or trade your personal data to third parties for their own commercial purposes. We share personal data with third parties only in the limited circumstances described below, and only to the extent necessary for the specified purpose.

Game Providers and Technology Partners

To deliver games on the Platform, l444 apps works with third-party game providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi, among others. These providers may receive limited technical data (such as a pseudonymous player session identifier) to facilitate game loading and record game outcomes. Game providers act as data processors and are contractually prohibited from using this data for their own independent purposes.

Payment Processors

To process deposits and withdrawals, l444 apps shares necessary financial data with your selected payment provider — such as bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, or BRAC Bank. The data shared is limited to what is required to execute the transaction. Each payment partner is subject to its own privacy policy and applicable Bangladeshi financial regulations.

Identity Verification and KYC Providers

l444 apps uses specialist third-party identity verification services to assist with KYC and age verification processes. These providers process your identity documents and personal data strictly on our behalf and under binding data processing agreements.

Legal and Regulatory Disclosure

l444 apps may disclose your personal data to law enforcement agencies, regulatory bodies, or other competent authorities where required by applicable law, or where disclosure is necessary to protect the rights, property, or safety of l444 apps, our players, or the public. In such cases, we disclose only the minimum data necessary and, where legally permitted, will attempt to notify you before disclosure.

Business Transfers

In the event that l444 apps undergoes a merger, acquisition, or sale of all or part of its business assets, player data held by l444 apps may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer via your registered email address, and your privacy rights will be preserved under the acquiring entity.

            No Cross-Border Transfers Without Safeguards: Where personal data is transferred to third-party service providers located outside Bangladesh, l444 apps ensures that appropriate safeguards are in place — such as binding contractual obligations — to protect your data to a standard that is equivalent to the protections described in this Privacy Policy.
          

4. Cookies & Tracking Technologies

How we use cookies, what types we deploy, and how you can manage them

l444 apps uses cookies and similar tracking technologies (such as pixel tags and local storage objects) to ensure the Platform functions correctly, to remember your preferences, to analyse usage patterns, and — where you have consented — to deliver relevant promotional content. A cookie is a small text file placed on your device when you visit a website. Cookies do not contain executable code and cannot access other files on your device.

Types of Cookies We Use

Strictly Necessary Cookies: These cookies are essential for the Platform to function. They enable core features such as maintaining your logged-in session, storing your language and currency preferences, and ensuring that security checks function correctly. These cookies cannot be disabled without impairing Platform functionality.
Performance and Analytics Cookies: These cookies collect anonymised information about how players navigate the Platform — for example, which pages are visited most frequently and whether error messages are encountered. This data is used solely to improve Platform performance and user experience.
Functional Cookies: These cookies remember choices you make — such as your preferred game lobby view, notification settings, and responsible gaming limit configurations — so that you do not need to re-enter them on each visit.
Marketing and Targeting Cookies: With your consent, these cookies track your interaction with promotional content to help us deliver more relevant bonus offers and game recommendations. They may also be used to measure the effectiveness of our marketing campaigns.

Managing Your Cookie Preferences

You can manage or withdraw consent for non-essential cookies at any time through your browser settings. Most modern browsers allow you to block or delete cookies via the settings menu. Please note that disabling strictly necessary cookies will impair the functionality of the Platform — for example, you will not be able to remain logged in between pages.

Detailed instructions for managing cookies in common browsers are available from each browser's official help documentation. Third-party browser extensions are also available that provide granular cookie management controls.

Session Persistence: The l444 apps Platform uses a secure, HTTP-only session cookie to maintain your authenticated session. This cookie is deleted automatically when you close your browser or log out. It does not persist across sessions unless you select the "Remember me" option at login, in which case a longer-lived authentication token is stored on your device.

5. Data Security Measures

Technical and organisational safeguards protecting your personal information

l444 apps takes the security of your personal data seriously and has implemented a comprehensive set of technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or disclosure. These measures are reviewed and updated on a regular basis to reflect current best practice in information security.

Technical Safeguards

256-bit SSL/TLS Encryption: All data transmitted between your device and the l444 apps Platform is encrypted using industry-standard Transport Layer Security (TLS 1.2 or higher). You can verify the security of your connection by checking for the padlock icon in your browser's address bar.
Encrypted Data Storage: Sensitive personal data — including identity documents, financial data, and authentication credentials — is stored in encrypted form at rest using AES-256 encryption. Passwords are hashed using a one-way cryptographic algorithm and are never stored in plain text.
Two-Factor Authentication (2FA): Players are encouraged to enable 2FA on their accounts via their registered Bangladeshi mobile number. This provides an additional layer of protection against unauthorised account access.
Firewalls and Intrusion Detection: The Platform is protected by enterprise-grade firewalls and real-time intrusion detection systems that monitor for and block suspicious access attempts.
Access Controls: Internal access to personal data is strictly limited to authorised l444 apps personnel who require it to perform their job functions. Access is governed by role-based permissions and is logged for audit purposes.

Organisational Safeguards

All l444 apps employees and contractors with access to personal data are subject to binding confidentiality obligations and receive regular training on data protection best practices.
l444 apps conducts periodic internal and third-party security audits and penetration tests to identify and remediate vulnerabilities.
A documented incident response procedure is in place to ensure that any personal data breach is identified, contained, and — where required — notified to affected players and relevant authorities in a timely manner.

Your Role in Security: While l444 apps takes all reasonable steps to protect your data, the security of your account also depends on the strength and confidentiality of your password. We strongly recommend using a unique password for your l444 apps account that you do not use on any other website, enabling 2FA, and logging out of your account whenever you use a shared or public device. If you suspect your account has been compromised, contact our support team immediately at [email protected].

6. Data Retention Policy

How long we keep your data and what happens when retention periods expire

l444 apps retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, or contractual obligations. When data is no longer required, it is securely deleted or anonymised in accordance with our internal data disposal procedures.

Data Category	Retention Period	Reason
Account & Identity Data	Duration of account + 5 years after closure	AML regulatory obligation and dispute resolution
Transaction & Financial Data	Duration of account + 5 years after closure	Financial record-keeping and AML compliance
KYC Verification Documents	Duration of account + 5 years after closure	Legal obligation to retain identity verification records
Support Communications	3 years from the date of the communication	Quality assurance and complaint resolution
Marketing Consent Records	Duration of consent + 2 years after withdrawal	Demonstrating lawful basis for marketing communications
Technical & Log Data	13 months from collection	Security monitoring and Platform performance analysis
Cookie Data (analytics)	13 months from collection	Usage trend analysis across comparable periods

Where a player's account is closed as a result of a fraud investigation, AML review, or breach of our Terms & Conditions, we may retain relevant data for a longer period as required by applicable law or to protect our legitimate legal interests.

At the end of the applicable retention period, personal data is securely and irreversibly deleted from our systems, or anonymised such that it can no longer be associated with an identifiable individual. Anonymised data may be retained indefinitely for statistical and research purposes.

7. Your Privacy Rights

Rights you hold over your personal data and how to exercise them

As a player on the l444 apps Platform, you hold a number of rights in relation to the personal data we hold about you. These rights are described below. To exercise any of these rights, please contact our support team at [email protected] (plain text — not a clickable link). We will respond to all valid requests within 30 days of receipt. In complex cases, this period may be extended by a further 60 days, in which case we will notify you of the extension and the reasons for it.

Right of Access

You have the right to request a copy of the personal data l444 apps holds about you, along with information about how it is processed.

Right to Rectification

You have the right to request correction of any inaccurate or incomplete personal data held about you. Some corrections can be made directly via your account settings.

Right to Erasure

In certain circumstances, you have the right to request deletion of your personal data. This right is subject to overriding legal retention obligations.

Right to Restriction

You have the right to request that we restrict the processing of your data in certain circumstances — for example, while the accuracy of the data is being contested.

Right to Portability

Where processing is based on your consent or on a contract, you have the right to receive your personal data in a structured, machine-readable format.

Right to Object

You have the right to object to processing based on legitimate interests (including profiling) and to processing for direct marketing purposes.

Identity Verification for Rights Requests: To protect the security of your personal data, l444 apps will ask you to verify your identity before processing any privacy rights request. This typically involves confirming your registered email address, mobile number, and one additional piece of identifying information. We will not charge a fee for processing rights requests unless a request is manifestly unfounded or excessive, in which case a reasonable administrative fee may apply.

8. Changes to This Policy

How and when this Privacy Policy may be updated, and how we notify you

l444 apps reserves the right to amend, update, or replace this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, business practices, or the services we provide. The date of the most recent revision is always displayed at the top of this page.

Where changes to this Privacy Policy are material — for example, where we introduce a new purpose for processing your data, engage a new category of third-party processor, or extend our data retention periods — we will notify registered players by email to their registered address at least 14 days before the changes take effect. For minor or administrative updates (such as correcting typographical errors or clarifying existing language), we will update the page without advance notice.

Your continued use of the l444 apps Platform after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree to the updated Privacy Policy, you should contact our support team to arrange closure of your account before the revised Policy takes effect.

We encourage all players to review this Privacy Policy periodically to stay informed about how l444 apps protects your personal data. The latest version of this Privacy Policy is always the governing document and supersedes all prior versions.

Questions About This Policy: If you have any questions, concerns, or complaints about this Privacy Policy or about the way l444 apps processes your personal data, please contact our support team at [email protected]. We are committed to addressing all privacy inquiries promptly, professionally, and in full compliance with our obligations under applicable law.